Team London Ambassadors

Every summer, hundreds of Team London Ambassadors welcome tourists at destinations around the city. Known as London’s ‘friendly face’, they show the world the best we have to offer.

600 volunteers take part in the programme each year, dedicating 15,000 hours across nine locations for the six busiest weeks of the summer. 95% of visitors from 2018 were more likely to recommend London as a place to visit after interacting with an Ambassador.

The Team London Ambassadors programme has grown from strength to strength since its inception during the 2012 Olympic and Paralympic Games. In March 2017 it won the Tourism Society Award, which recognises outstanding contributions to the development and success of the tourism industry in the UK.

We are now recruiting for our Team London Ambassador Summer 2019 programme. Please find out more below, and do something great for your city!